Amazon: Key Success Factors

Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, it is re-invented) by the company. Here is an analysis of some of the elements making Amazon a best in class company. 1. Loyalty and Pricing. The Prime membership program offers a…

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet – lower risk, lower investment. The latest giant to enter this market is Nestle. On…

Plant-Based Milk, May 2017 Research

Plant-Based Milk: Markets, Trends and Strategies The report examines the Plant-Based Milk (PBM) market, focusing on the North American and European markets: Market size and trends in alternative milk (non-dairy milk) Growth engines and barriers Consumer trends Innovation, technology and emerging brands best-in-class strategies Pricing Methodology: Online research by the Schieber Research Analysts Team, including:…

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs leisure/experience. True, today’s consumers are usually on the go, and they demand faster, efficient solutions. But the…

Main Trends Discussed at the 2017 CAGNY Conference

Main Trends Discussed at the 2017 CAGNY Conference, Schieber Research Analysis (total analysis: 20 companies) Click here for a downloadable version The Consumer Goods Strategies & Trends (2017 CAGNY recap) is now available for purchase here: tiny.cc/cagny2017 To download an executive summary & excerpt: tiny.cc/exec

Consumer Goods Strategies & Trends: CAGNY 2017 Report

Consumer Goods Strategies & Trends: CAGNY 2017, Executive Summary and Excerpt What are the latest consumer trends?  What answers do the biggest names in consumer goods have in store? There’s hardly a better place to learn about what goes through the minds of marketing executives than the CAGNY conference, which brought together leaders of Mondelez,…

Consumer Goods Strategies & Trends: CAGNY 2017 Full Report Download

Thank you for your interest in Schieber Research’s Consumer Goods Strategies & Trends: CAGNY 2017 Report (download executive summary and excerpt here) Format: PDF (digital) Number of pages: 39 (including graphics & index) For the full report, please provide the following details.

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of sugar for energy). This diet is…

The ’90s are back (and they made a mixtape)

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.

The “Free From” Trend and UK Retail

Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and – soon – gut health and microbiome (more on that top trend on our upcoming Gut Health report)….

Stonyfield for sale; who will buy?

Danone’s purchase of WhiteWave will grant it with America’a leading organic milk brand – Horizon Organic – but the company will have to sell Stonyfield, the number 1 brand in organic yogurt with 65% market share, per antitrust requirements. Danone’s portfolio and position prior to the Whiteawave acquisition, CAGNY, Feb. 2017: Analysts are betting on the…