Opportunities in Confectionery: Innovations and Trends

Our recent competitive intelligence report (August 2017) examines opportunities in expanding consumption in confectionery, through responding to consumer trends with effective innovation. Confectionery companies are dealing with growth barriers, including health and wellness, competition from other snack categories, and kids obesity awareness. As a result, companies are looking for new growth engines, involving new demographic…

Gut Health: The Next Mega-Trend in Health and Wellness

From “low-carb” to “smart carb”, through “high- protein” and “plant-based protein”, to “allergen-free” lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage. Today, the emergence of scientific evidence on the role of the human microbiome, and the importance of a…

Main Trends Discussed at the 2017 CAGNY Conference

Main Trends Discussed at the 2017 CAGNY Conference, Schieber Research Analysis (total analysis: 20 companies) Click here for a downloadable version The Consumer Goods Strategies & Trends (2017 CAGNY recap) is now available for purchase here. To download an executive summary & excerpt, click here.

Food and Beverage Trends: The Fancy Food Show, 2017 – Executive Summary

Food and Beverage Trends: The Fancy Food Show, 2017 In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities. This presentation features the trends we believe to be shaping the food & beverage industry, along…

Personalization by “Type”: Nordstrom’s Anniversary Sale

Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired identity. Years ago, Nike Women utilized 4 types of women – the Yogi, the Runner etc. – to illustrate which apparel products would most likely appeal to different women. We have…

Amazon: Key Success Factors

Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, it is re-invented) by the company. Here is an analysis of some of the elements making Amazon a best in class company. 1. Loyalty and Pricing. The Prime membership program offers a…

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet – lower risk, lower investment. The latest giant to enter this market is Nestle. On…

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs leisure/experience. True, today’s consumers are usually on the go, and they demand faster, efficient solutions. But the…

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of sugar for energy). This diet is…

The ’90s are back (and they made a mixtape)

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.