DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love by Hamutal Schieber | Aug 21, 2024 | Competitive Intelligence, Consumer Goods, Digital, Market Research, Marketing & Advertising, Retail & Path to Purchase, StrategyMove over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they’re redefining consumer trends and brand loyalty. It’s a cultural shift that savvy marketers can’t afford to ignore. The Data Behind the Dog-Loving Demographic...
