Market Research

We offer ad-hoc, tailor made reports, to support decisions regarding innovation, strategy, marketing and creative.

Some of the topics we specialize in include:

Digital – direct to consumer selling strategies, including brand e-commerce, mobile commerce and social commerce; utilizing omni-channel strategies, identifying online retailer opportunities, etc.;

Loyalty and Service – building loyalty, loyalty programs, CRM, social media strategy, customer service innovation, digital service (including online, bots, VR, apps etc);

Marketing and Activation – attracting new consumers, innovative brand activation strategies and tactics, shopper marketing best in class, communications, branding / brand architecture, new media opportunities, effective digital marketing tactics, etc.;

Product Innovation – segmentation strategy, consumption opportunities analysis, product development based on consumer and market trends, identifying ingredient trends, understanding flavor and texture opportunities, packaging innovation, brand stretching opportunities, technological innovation, etc.;

Competitive Analysis – identifying threats and opportunities by direct and indirect competing companies and/or categories, in new and existing geographies;

Retail – we offer field research in many markets across the world, to identify mainstream categories and gather ideas from other markets.