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Frozen Meals are Hot in the USA

Frozen Meals are Hot in the USA

Nestle is piloting a handcrafted-positioned, premium frozen meals brand called Wildscape in the USA, and has acquired Sweet Earth Foods, a plant-based foods manufacturer, in September, in order to enter the plant-based foods segment, which is growing by double digits...
The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to...

Amazon Go, Amazon Meal Kits and the Future of Retail

Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out.   This kind of store may hold many benefits for retailers, as it may reduce sales...
A New Premiumization Era for Starbucks

A New Premiumization Era for Starbucks

Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don’t really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...

Google Trends

#google #trends #summary #search יש כאן כמה גיקים חובבי חיפושים ודאטה? (אני מצביעה גם אם אתם לא רואים). עבור שכמותנו, סיכום השנה של גוגל הוא לא פחות מחגיגה. החברה פרסמה את הנושאים הלוהטים השנה לפי חיפושי הצרכנים, הלא הם הנושאים הבאים: Syrian Refugee Crisis First two...