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Frozen Meals are Hot in the USA

Frozen Meals are Hot in the USA

Nestle is piloting a handcrafted-positioned, premium frozen meals brand called Wildscape in the USA, and has acquired Sweet Earth Foods, a plant-based foods manufacturer, in September, in order to enter the plant-based foods segment, which is growing by double digits...
The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to...

Amazon Go, Amazon Meal Kits and the Future of Retail

Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out.   This kind of store may hold many benefits for retailers, as it may reduce sales...
A New Premiumization Era for Starbucks

A New Premiumization Era for Starbucks

Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don’t really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...