With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.
At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here:...
Who are the most important influencers-to-be of 2020? The answer may surprise you. We discussed the trends at length in this Forbes article - would love to hear your thoughts! ...
A part of the e-commerce appeal for shoppers is the stress-free shopping experience: hyper convenience, speed and variety with minimum effort. However, the subject of variety is a double-edged sword: while it reduces stress on the one hand, it also induces stress due...
In Schieber Research, we look at technologies, regulations, competitors, and start-ups to understand the future of the industry. One of the cross-channel tools is a meta-analysis of influencers. What this means is, that we identify the source of influence: whether on...
Our CAGNY 2019 report is now available - with some changes. The Consumer Analyst Group New York (CAGNY) conference is where executives of the leading food, beverage, household/ personal products and tobacco companies in North America come together, to discuss major...
By: Nicole Silberstein Despite some recent high-profile failures, food retailers still clearly believe that successfully reducing food waste has financial and competitive upsides that make it worth the fight. In this ongoing series, Schieber Research is focusing in on...
Our recent post on Consumer Health and Wellness Trends mentioned the rising interest in CBD by consumers. Beyond the inherent on-trend characteristics of CBD - it is Plant-based, keto-friendly, anti-inflammatory, naturally full of omega-3 and anxiety / stress-reducing...
The Stress-Free consumer trend is driving a new reality for brands. More than ever, American consumers are searching for entertaining content, spending over half of their leisure time watching TV content....
Here is our annual forecast for 2019 Health and Wellness, Nutrition, and Diet trends in the United States, based on our analysis of Google Trends, Amazon Best Selling items and Keyword Search Tool (which claims to monitor searches on Amazon); we also base our...
