Our recent competitive intelligence report (August 2017) examines opportunities in expanding consumption in confectionery, through responding to consumer trends with effective innovation.
Confectionery companies are dealing with growth barriers, including health and wellness, competition from other snack categories, and kids obesity awareness.
As a result, companies are looking for new growth engines, involving new demographic groups, consumption opportunities, new uses and new formats:
The report includes case studies on the many brands and innovations, including the following:
To enjoy early-bird rates for this report, and receive 2 reports for the price of 1, please contact us.
To purchase the last report on Leveraging Digital in Confectionery, click here.