E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried to provide better shipment and fresh delivery but found that these, too, were easy to copy by fast growing companies. Now, it seems that the company plans to launch a home maid services for Prime members – not surprising, as this type of service is already offered via apps.
Our prediction – Concierge services, including personal assistants, appointment making and even driving, which are already digitally- disrupted, will be offered and managed as a whole solution by e-commerce giants.
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