Snackification and the “Unofficial Meal”

Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want to, substituting 3 square meals with smaller, more frequent ones.
Walking through the aisles of Shoprite, it is easy to see that in almost any category, marketers are adapting to the change and are “snackifying” their products. From peanut butter to guacamole, the entire solution has been designed, packed, and sealed to provide an entire meal for various demographics and tastes.

Here’s one manufacturer who has skillfully leveraged this insight – through marketing and products: https://www.youtube.com/watch?v=2vWY-da-6wo

photos taken on ShopRite Englewood NJ

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