Snackification and the “Unofficial Meal”

Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want to, substituting 3 square meals with smaller, more frequent ones.
Walking through the aisles of Shoprite, it is easy to see that in almost any category, marketers are adapting to the change and are “snackifying” their products. From peanut butter to guacamole, the entire solution has been designed, packed, and sealed to provide an entire meal for various demographics and tastes.

Here’s one manufacturer who has skillfully leveraged this insight – through marketing and products:

photos taken on ShopRite Englewood NJ

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s